Recap: GENISYS does the Digital Building Roadshow

This past summer, our GENISYS PoE Lighting Manager, Wendell Strong, was on the road again. Four times, to be exact. He was a part of Belden’s Digital Building Roadshow. Think of a traveling circus but instead of clowns, it was third-party technology experts, and instead of animal balloons, it was knowledge and expertise.

The more accurate description for the Convergence in the Digital Building Roadshow hosted by Belden, was that it brought together several third-party technology experts to delve into the digital building solutions that support the latest trends in building automation, security, PoE lighting, AV, and other converging applications.

This exclusive event was open to all and provided the opportunity to teach how each converging technology and application can be deployed to maximize building efficiency, reduce operating costs, increase safety, and enhance occupant productivity. Participants could take the opportunity to browse partner’s demo spaces and network with the experts during lunch.

These third-party technology partner’s included: Bosch, DASAN Zhone Solutions (DZS), Innovative Lighting/GENISYS PoE Lighting Systems, JMA Wireless, Kramer Electronics, NSCA, & Tripwire. The unique locations for each show included the Marconi Automotive Museum in Tustin, California; The Tech Museum of Innovation in San Jose, California; Toyota Stadium in Frisco, Texas; and Nationals Park in Washington, DC which ended up being rescheduled a few weeks later due to a certain someone – but better safe than sorry, and we like safe.


Wendell said the shows were a great success and he loved being apart of them.

“They were truly great shows with lots of interest and excitement. It makes me so thrilled to see just how far the future of digital buildings will go.” Stated Wendell.

So there you have it. Our summer of roadshows has come to a close. If you’re bummed you missed out on our summer of roadshows, you better stay updated with our events and happenings.

GENISYS Takes Cisco Live 2018 by Storm

Innovative Lighting’s GENISYS Division Takes Cisco Live by Storm

Three straight years with 4­ locations in 2018

DES MOINES, IOWA Jun. 11, 2018 — 
Innovative Lighting’s GENISYS PoE Lighting division is attending Cisco Live for the third straight year. Cisco Live is an annual customer and partner conference where the foundation for your digital future is built. This year’s event in Orlando, FL is taking place June 10 – 14 at the Orange County Convention Center.

This year’s Cisco Live 2018 is special for Innovative Lighting. The GENISYS team will be supporting not one, not two, but four of their partners at this Orlando, Florida event. All powerhouse partners include Cisco, Siemon, Panduit, Belden, & TechData.

In addition to seeing the GENISYS PoE Lighting Systems integrated into the Siemon, Panduit, & Belden’s booths, attendees can catch a sneak peak of their new GENISYS 4D software that is currently under development. Stay up to date with the new software by visiting

About Innovative Lighting
Innovative Lighting® is a U.S. based manufacturer and distributor of LED lighting and custom injection molded products. With three facilities in Iowa, Innovative Lighting offers quality engineered products for six main divisions including: commercial LED lighting, refrigeration LED lighting, marine LED lighting, truck & trailer LED lighting, GENISYS PoE Lighting Systems, & Injection Molding and for 25 years, continues being on the leading edge of innovative technology and product development. The GENISYS division consists of intelligent Power over Ethernet lighting hardware & software that powers, controls, and monitors lighting all through a safe, low voltage Ethernet cable that provides endless possibilities into the digital IoT world. For more information, visit

To meet with the GENISYS team at the event, please email


Our Thoughts on Cisco Live

Part of our GENISYS team flew out to Vegas in June to attend Cisco Live, the industry’s premier education and training event for IT, networking, and communications professionals. As a Cisco partner, this event is a big investment for us, and we had a great turn out. The guys shared a few of their own highlights from the event.

Jason & Harry Take Las Vegas
Jason and Harry selfie it up in front of the giant, life-size Cisco Live logo.

Jason‘s Thoughts

•  ‘Harry’s Sound Producing Troffer’ was a hit. Everyone was shocked to find out it emitted sound. Cisco partners always brought people by the pod to check it out.

•  Show traffic was very steady with large corporations showing interest.

•  The Digital Building Pavilion continues to grow more and more attraction from show attendees year after year.

•  The Fire Farm light was another highlight for attraction. Everyone else just had standard fixtures and we got a lot of questions about it.”

LEFT: The GENISYS Booth was fully-functional and featured a Fire Farm light. RIGHT: Matt & Harry pose for a photo-op.

Harry‘s Thoughts

 Getting a Royal Straight
 118° weather

Oh wait…

Cisco highlights:
 Definite transition from “what can we do” to “I have a client interested” from last year
 The Digital Building is about Convergence
 Pallet Program
 Even the touchscreen computer was PoE powered
 Had a fully-interactive display; others were static
 GENISYS is ready to deploy!”